Lightly Obsessed with Light

Client OneEightyOne
My Roles Art Direction Design Lead Digital Design
Type & Year Portfolio Website 2021
Collabs Lama Lama Studio Moiré

Introduction

Passionate lighting fanatics that create LED products and solutions. We created a new home that lets you discover what their solutions can do.

OneEightyOne is one of the most innovative lighting companies in The Netherlands. They provide solutions ranging from lighting for retail environments to complete office facades. No matter the technical complexity, they make it simple and easy to use. After many years of successful projects and newly invented products, they wanted a total redesign of their brand that matched their renewed ambitions. To keep fulfilling the needs of their customers and be able to serve them in the best possible way, OneEightyOne underwent a digital transformation. They asked us to translate their visual identity into a .com that oozed their passion and technical lighting vision. The new digital restyle reflects their new brand formula. It became a new base for customers to immerse themselves into the world of lighting.

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