A New Home for the most Renowned Chefs and Restaurants in the World

Client JRE Jeunes Restaurateurs
Type & Year Website 2020
My Roles Art Direction Digital Strategy UI & UX Design
Collabs Lama Lama

Introduction

Creating an ever inspiring top-notch digital platform that revolves around the world of gastronomy, craftsmanship and haute cuisine.

JRE Jeunes Restaurateurs is an association of young restaurateurs and chefs with one common goal in mind: to share their talent and love for food with like-minded individuals. Everything they do swivels around sharing and encouraging passion and talent. Their chefs combine an outstanding level of culinary expertise with a love for local ingredients and a strong sense of tradition. With over 350 restaurants and 160 hotels spread across many countries around the world, it is the go-to place for haute cuisine lovers. They asked us to create a top-notch digital experience platform for guests open to fine dining in extraordinary environments.The biggest challenge they faced was to bring new clientele into the world of high-end gastronomy. To close the chasm between exclusivity and accessibility, we repositioned their digital personality and re-imagined customer journeys to map out all visitors' needs. All while serving existing customers in the best way possible. We reshaped the member funnel, creating an outer ‘community layer’ to the platform, serving ever inspiring quality content. Resulting in a welcome environment for newcomers and long-term relationships with loyal members.

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